The Social Network – What’s Real? What’s Not? A Must Read!

Warning: Contains Spoilers

Eduardo is not too innocent himself…

I just came back from seeing The Social Network, which Rolling Stone claims to be“The Movie of the Year.” I had low expectations for the film and believed that everyone was overhyping it, but after seeing it I will say that it is a great film. Why? It tells the “true” (really, how true is it?) controversial story of how Facebook began, which is currently the number 2 most visited website in the United States behind Google.

Since I am a social media nerd, I had to do my research as soon as I got back to campus to see what was real in the film and what was more for the cameras. I had to know if Mark Zuckerberg was as big of a jerk as the movie makes it seem. I just spent the past hour or two reading different articles online, and was surprised by my some of my results. I even was able to get my hands on the original articles from The Harvard Crimson that were mentioned in the film. What great free press for the school newspaper!

Months ago I thought it was too soon to release a Facebook film, but now I think it’s cool that everyone can find this information online since the incidents in the film are only from a few years ago. Here is what I came across; you’ll definitely want to check these pages out if you saw the film and are asking yourself, “I wonder if this part is really true?”

The Social Network Movie vs. Facebook True Story

I thought this website had a lot of information that I had not seen in the other articles I read. I also like the “Reel Face” vs. “Real Face” section they have so viewers can see the real faces behind Facebook compared to the actors who played them. I was surprised by how many actors actually resemble the people they played.

An Annoted Guide to Every Harvard Crimson Article Mentioned in The Social Network

Vanity Fair found all the original newspaper articles from The Harvard Crimson that were mentioned in the film and gave a short summary of each scene they are featured in.

Here are the articles…

Hot or Not? Website Briefly Judges Looks

Facemash Creator Survives Ad Board

Hundreds Register for New Facebook Website

Columbia Rebukes thefacebook.com

Harvard Phoenix Club Accused of Animal Cruelty

Article explaining how much the Winklevosses actually made from their lawsuit…

The Facebook Movie is WRONG – Here’s How Much Zuckerberg Actually Gave The Winklevosses To Go Away

How off is the film in portraying the reality of the Facebook situation?

The Facebook Movie Is An Act Of Cold-Blooded Revenge – New, Unpublished IMs Tell The Real Story

At Last — The Full Story Of How Facebook Was Founded

The 10 Most Glaring Lies In “The Social Network”

Article about Sean Parker (Justin Timberlake’s character)

With a Little Help From His Friends

The book that the movie was based on, which is supposedly more fiction than the truth- The Accidental Billionaires

Another book I came across that I read is more credible but seems less dramatic- The Facebook Effect

How Harvard is reacting to the film. Also learned what a “final club” is reading this article. It’s comparable to a fraternity or sorority.

What Harvard thinks of The Social Network

“Social Network” Shown at Harvard

Mankiw Defends Against Harvard Stereotypes

Defaced

The Real Mark Zuckerberg

After saying he would not watch the film, Mark Zuckerberg gives his take on ‘The Social Network’

An interesting article I came across about Zuckerberg breaking into a Facebook user’s private email account. This incident was not shown in the film, which I read Zuckerberg should be happy about.

Final verdict based off of my research: Many details are left out in the film to make Eduardo look completely innocent, while he really could have been the villain. Harvard does not seem supportive of the film at all and Zuckerberg does not seem too concerned with it. I want to see an interview with Eduardo about this film.

I can now sleep tonight after reading all of this.

Nick Schweers
Digital Media Chair

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The Golden Secret Behind The New Twitter

Twitter began to launch its new interface a week or two ago. Not everyone has been fortunate enough to test it out, but many users have already made the switch. Since the announcement, I have checked my personal Twitter account everyday to see if I am one of the lucky ones. I am still waiting for it on my Twitter page, but I have been able to use the new interface on other pages I run for school organizations and for my client at my internship (just got the new Twitter there today). From what I have experienced so far, I give it a big thumbs up.

Twitter developers have made a lot of improvements that will change the way we can use the site. I feel that popular Twitter dashboards such as TweetDeck and HootSuite influenced some of these changes. Twitter has to keep up with their features because I know that for a while I was not even logging into Twitter because I enjoyed tweeting right from my desktop on TweetDeck.

On the new Twitter, you can now get details about every tweet separately on your page, such as who retweeted it and who responded to it. From the same window, you can view a full profile of every user who tweeted at you without leaving your Twitter page. Also, when a link to a picture or video is in a tweet, you can now preview them right from the same page. These are just a few of the new additions. The new layout is very user-friendly.

What caught my eye today that I didn’t know before is that the new layout of Twitter is designed after the Golden Ratio. For all of us who don’t remember middle school math like myself, this is what the golden ratio is. Yeah, doesn’t make much sense to me either.

The Golden Ratio in nature…

Cool, right? According to Twitter’s Creative Director Doug Bowman, “To anyone curious about #NewTwitter proportions, know that we didn’t leave those ratios to chance. This, of course, only applies to the narrowest version of the UI. If your browser window is wider, your details pane will expand to provide greater utility, throwing off these proportions. But the narrowest width shows where we started, ratio-wise.” As a designer, it is inspiring to see how much thought was put into something that seems as simple as a Twitter design. Every detail was placed in a specific way to make the Twitter experience an overall better one for all users.

According to Mashable, this is how users are reacting to the new Twitter so far (survey has only been live for an hour)…

Have any of you been lucky enough to get the new Twitter yet? What do you guys think? Let me know!

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Nick Schweers
Digital Media Chair

Not everyone has this “real-time” addiction.

Our generation does not have patience for anything. We want EVERYTHING done instantly, whether we are on the computer or out at a store. People can’t even spend the time to wait in a grocery line anymore. We now have the ability to scan our groceries with a little gadget while we are picking them out in the aisles. Have a stain on your shirt? Don’t worry about waiting to go home to wash it. Take out your Tide to Go pen and remove that stain right away! These are just two examples of the fast-paced direction we are moving in.

This post was sparked by a tweet I saw from Mashable which read “Google Instant Search Feeds our Real-time Addiction [CNN]” with the provided link to the article that Pete Cashmore wrote for CNN. The article discusses the new phenomenon that Google released this week called “Google Instant.” I began to see this new feature last night on my laptop while I was Googling away and to be honest, I am not a fan. For those of you who haven’t realized, when you now Google something, search results appear as soon as you begin typing. So literally every time you add letters or words, the search results change live right in front of you before you even finish what you are typing in the search box. What’s next? Is Google going to read my mind and I won’t even need to type in the search box?

Image Source: http://bit.ly/avZ4m7

I am an avid user of social media and my addiction to the Internet/computer is abnormal compared to most people I know, but I just don’t like being classified as being part of a generation that needs everything in real-time. I can wait the extra 2-5 seconds to click “Google Search.” There is just too much going on now while I type on Google. Not only are suggestions still showing up below the search bar (which I have always been a fan of), but now the search results are changing every second or two. It is almost annoying because I find it distracting while I am trying to type. I find it amazing how far Google has come since my childhood, but honestly I find this feature unnecessary. I Google everything, and I have never thought of or even desired this instant result service.

Cashmore explains in the article why Google added this service. He talks about the increase of fast internet connections and the flow of information on the Web. People have become so used to the “real-time Web” by using social media that we have become conditioned to expect immediate access to all information and news. Social media also recommends content and delivers information to us without any searching involved, while users have to specifically search on Google. Google’s suggestions while you search is an attempt to resemble social media. Supposedly the search feature takes into account your search history, location, and other factors. It’s crazy to think how much social media is shaping the news and web.

According to Cashmore, “The only way the company can truly compete with social discovery is by going on step further. What if instead of guessing your intent while you search, Google could predict your needs before you search? That’s likely the next evolution…”

I am a 20 year-old student who doesn’t live under a rock, and I can tell you I don’t mind waiting in a grocery line once in a while or clicking a search button on Google. Do any of you agree? Disagree? Let me know.

Nick Schweers
Digital Media Chair

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360i’s Social Marketing Playbook

Let’s face it. It would almost be foolish now for corporations to ignore social media in reaching out to their audiences. Businesses are taking full advantage of social media and the ability they have to engage audiences. Whether they are blogging, using Facebook, tweeting, or putting themselve’s on FourSquare’s app, companies are having conversations with their audiences and reaching out to them in new ways. It isn’t easy though. There is much thought that needs to go into a social media campaign before the Facebook or Twitter page are even made. Are Facebook and Twitter even the correct outlets for what the company is looking to do? How are they going to reach out to a specific market? 360i, an award-winning digital marketing agency, has developed a guide that answers all of these questions and much more. Companies can no longer get away with just making a Facebook page and expect successful results. How are they going to stand out and engage audiences? According to 360i’s Social Marketing Playbook, these are the key steps brands should follow while engaging in social marketing…

A Playlist for Social Marketing

-Actively listen and observe before getting started
-Establish clear objectives and success metrics
-Evaluate opportunities through your unique strategic lens
-Create a unifying concept or theme
-Construct your social marketing architecture
-Aggregate and/or build social media assets
-Develop a plan for monitoring and responding to consumer decisions
-Roll out an integrated earned and paid media promotional plan
-Nurture your fans and community
-Measure against objectives and optimize continuously

Source: 360i Social Marketing Playbook

Cover of the Social Marketing Playbook

Whether you are into public relations or marketing, this guide offers very important insight on using social media professionally and strategically. I found each chapter very informational and also enjoyed reading the contributing articles such as “Telling Your Brand’s Story with Social Media” and “How to Write an Award-Winning Tweet.” Be sure to check this guide out! You can even download it for free as a PDF so you always have access to it right on your computer. Let us know what you think of it!

Read/Download 360i’s Social Marketing Playbook here

Nick Schweers
Digital Media Chair