Connecting New PR Professionals and Students: The Sevans Network

Facebook, Twitter, and LinkedIn are a few of the major social networking sites that we, as public relations students need to be involved.  On October 4, 2010, saw the launch of a brand new site that should be added to that list: The Sevans Network.

Sarah Evans, the owner of Sevans Strategy, a PR and new media consulting agency came up with the Sevans Network after asking her followers how she could give them better resources.

Offering everything from career advice to internship opportunities and support from other members, the network aims to help public relations students evolve into well informed professionals.

The website offers groups that include everything from a discussion forum to a comment wall with topics ranging from nonprofit PR,  resume, and interview help.

A main forum, blog posts section, chat room, tools and resources, upcoming events, PR hash tags and member of the week are just a few of the other sections on the Sevans Network.

The unique part of the website is the “what projects are you working on?” section, which allows members to share projects and ask for help or advice.

Members have pages that include a comment wall, profile picture, basic information, friends, and a status that are linked to the member’s twitter and/or Facebook. Members page are personalized with different themes and privacy settings.

Becoming a member of the network is easy! Just visit this website, enter your information, and confirm the request.

As PR students, we are always told to network and blog. The Sevans Network offers both of those things, plus more, on one webpage!

More about the Sevans Network creator:

A true PR All Star, Sarah Evans is one of Forbes’ 14 Power Women to Follow on Twitter, created a weekly live chat for PR professionals, journalists and bloggers called #Journchat. She runs a  blog and works as the social media correspondent for SWAGG, a mobile app that allows consumers to buy, personalize and exchange gift cards from a mobile device.

Sarah Evans is the creator of Sevans Network

Kimberly Caro

Co-VP of Fundraising and Philanthropy (PRSSA)

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Internship Spotlight: FOX News Channel/FOX Business Network

Name of Company/Organization: FOX News Channel/ FOX Business Network

Office Location: New York City

Was it In-House or Agency? In-House

Type of PR: Media Relations

Size of PR Department: Small to Medium

Semester and Year you interned: Spring 2008

How did you find out about this internship? Professor Geyer

How many days a week did you work? Are they flexible? I interned 3 days a week from 9 -6pm. They are very flexible.

Was it a paid internship? $10 a day stipend.

What were some of the things you were responsible for? Clips!!!! A million clips, getting video grabs, submitting daily guests to AP Daybook & Reuters, ordering newspapers, building  & maintaining media lists, reading a million blogs.

What did you learn from this internship? I learned how to get video grabs, how to search for clips, who to pitch to in radio.

What did you like about this internship? The location and the people were great – with the exception of one person. I liked that I was busy almost all of the time.

What, if anything, did you dislike about the internship? One person was awful. You don’t really work with the upper management. I did no writing. The commute was rough because they keep you so late.

Would you recommend this internship to other PR students? Yes

Additional Comments/Advice: Be prepared to work a lot of long hours for basically no pay.

PRestige All-Star: Lisa Jablon

Lisa Jablon

Lisa Jablon is the current president of Hofstra’s chapter of PRSSA. PRSSA is PRestige’s umbrella organization. Whether she is building community in her residence hall or selling a bag at Vera Bradley, Lisa is always keeping herself busy!

Where are you from?

I’m from Terryville, CT (right outside of Bristol)

Major?

Public Relations major, minoring in Marketing and English

What made you interested in your major?

In high school, I was the director of public relations for the LEO club, which was the junior Lion’s club in my town. We were in charge of a lot of community service activities in the town. Our adviser was the School to Career coordinator in my high school, and she became my mentor throughout school and guided me in my public relations path!

What are you involved in on/off campus?

On campus – I am the president of PRSSA, a resident assistant in the Netherlands leadership house, and a member of WRHU Radio Hofstra University.

Off campus – I am a store associate at Vera Bradley in the Roosevelt Field Mall.

When did you get involved with PRSSA?

I got involved my sophomore year, and became the secretary for my junior year.

How has PRSSA helped you?

PRSSA has helped me learn some amazing hands-on skills that I wouldn’t have been able to learn in the classroom. I have learned how to network, how to plan and actually pitch events, and I have met so many peers and professionals who have been an amazing support system throughout my four years at Hofstra.

What do you plan to do as President? What are your goals for the year?

As President, I hope to learn and understand our members and their needs, because PRSSA is an organization that works for the students. I hope our membership can see how hard our executive board is working this year to make some amazing events, seminars, workshops, and more.

What internship do you have/have you had in the past?

I was the Marketing & Communications Intern for the Central CT Chambers of Commerce for two summers and a winter session. It was a great opportunity and I learned all about the Bristol and surrounding communities and how to successfully market to our membership. This was a paid position, and they even asked me to stay for the second summer and fill in for my supervisor who was on maternity leave.

Where do you see yourself after Hofstra?

I see myself living somewhere on the Island or in a borough, and working in New York City. Ideally I would love to work for a television station or network in an in-house public relations position, but I’m keeping my options open!

What advice do you have for anyone else who wants to be an all-star?

Really take advantage of all the opportunities that Hofstra has to offer. The School of Communication alone has so many different clubs and organizations that you can be involved in and shine through. I think it’s important to work towards your goals and show and help others to achieve them with you.

Check out Lisa’s blog here!

Follow Lisa on Twitter!

Internship Spotlight: Quinn and Co.

Name of Company/Organization: Quinn and Co.

Office Location: Manhattan

Was it  In-House or Agency? Agency

Type of PR: Travel/Real Estate/Food, Wine and Spirit

Size of PR Department: Medium

Semester and Year you Interned:  Spring 2008

How did you find out about this internship? Professor Geyer & Professor Frisina

How many days a week did you work?  Are they flexible? Two and a half days a week, they were flexible.

Was it a paid internship? YES! It was paid.

What  were some of the things you were responsible for? Building media lists, clippings, research, writing pitches/press releases.

What did you learn from this internship? I learned a lot more about writing and the difference between writing pitches and press releases.

What did you like about this internship? Everyone is very nice and approachable! They stick to the 9-5 rule, you are out exactly at 5 everyday!

What, if anything, did you dislike about the internship? My one complaint is that there are some days that area  little slow because people are so organized there and they are on top of their work.

Would you recommend this internship to other PR students? Yes

Additional Comments/Advice: Whether or not you want to do travel/real estate PR, this is a GREAT internship. You will have A LOT of stuff to put in your portfolio by the end of your internship.

Follow Quinn and Co.
Read Quinn and Co.’s blog

PRestige All-Star: Gennifer Delman

Gennifer Delman

I had the pleasure of working with Genn over the summer when she was a Welcome Week Coordinator and I was an Orientation Leader. We are now train buddies and go into the city together for our internships.

What does Genn have to offer? Check out her story below! And yes, she does intern for O, The Oprah Magazine.

Where are you from?
Born and raised in Cranston, Rhode Island.

Major?
Journalism (focusing on print) with a minor in graphic arts.

What got you into your major?
Well, I’ve been into magazines ever since I was younger. I used to beg my Mom to take me to the closest bookstore just so I could read anything that I could get my hands on. It wasn’t until I was 14 or so that I realized my passion for magazines could become a career (thanks, “13 Going on 30”). Soon after this I wrote a letter to former Seventeen editor-in-chief Atoosa Rubenstein who took the time to reply to me. This only confirmed my passion and I’ve stuck with it ever since. Now I’m more of a NYLON and Glamour kind of girl.

What are you involved in on/off campus?
On campus I am the Vice President of magazine networking club Ed2010 and am in the process of founding one of the first campus branches of nonprofit She’s the First. I’ve worked for Student Leadership and Activities as a Welcome Week Coordinator (check out the brochure I helped write/design here) and Public Safety as a Resident Safety Team Leader. In my free time I also write for online women’s magazine hercampus.com, which three Harvard students founded.

What internship do you have/have you had in the past?
I currently intern for O, The Oprah Magazine. As a sophomore I interned for Hearst Magazines Digital Media’s Teen Network, where I contributed to seventeen.com,  seventeen.com/cosmogirl, and donatemydress.org.

Can you describe your internship for us a little?
Sure! As an editorial intern at O I assist all of the junior level editors. Whether it’s transcribing interviews with celebrities, attending meetings on behalf of the food editor, or doing research for stories, each day is totally different, which I love. It’s a dream to be immersed in the magazine environment, especially with such a group of friendly and talented people like at O. My favorite part of it all is getting an exclusive, behind-the-scenes glimpse into how editorial content is put together before it goes to print. And in case you’re wondering… no, I haven’t seen Oprah in the office… yet!

Where do you see yourself after Hofstra?
Great question. I hope to be exploring my interests in magazine journalism, digital media, or publishing in the city by the time I graduate. All three of these are intertwined, so being a part of any of them would be mentally stimulating and satisfying.

What advice do you have for anyone else who wants to be an all-star?
Pursue your passions! Whatever they are, it’s possible for you to make a career out of it. Your path doesn’t have to carved out for you, today’s technology allows you to design your own. I recently attended a conference hosted by Donna Karan, Arianna Huffington, and Sarah Brown where powerful women shared their stories and words of advice. Beauty guru Bobbi brown advised: “Do what you love, love what you do, and you’ll be successful.” Consider her advice and apply it to your own life.

Also, I must advise any upcoming all stars to utilize social media (blogging, Twitter, LinkedIn) and all of the wonderful resources Hofstra offers us. All of HU’s departments are filled with administrators that are experienced and ready to help you grow and learn (Career Center, OSLA, etc.). Don’t sit idly by!

Follow me! (@GenniferDelman)

Nick Schweers
Digital Media Chair

PRestige All-Star: Homecoming 2010 Edition!

We could not pick just one all-star this week after the incredible experiences the two new PRestige All-Stars had during Hofstra’s Diamond Weekend, which consisted of this year’s homecoming and a massive celebration for Hofstra’s 75th birthday.

Last week, Charm City Cakes kicked off the festivities when they visited campus to deliver the cake they baked for the university’s birthday. During the weekend, we had two major events. First was the Live at 75 concert featuring Sha Na Na, Blue Oyster Cult, Lisa Lisa, Public Enemy, Fountains of Wayne, and Trey Songz. Cheetah Girl Adrienne Bailon hosted the event. After the all-day concert, there were fireworks which were then followed by a special stand-up comedy show with Jimmy Fallon. He brought lots of laughs in the David S. Mack Sports and Exhibition Center in his Hofstra sweatshirt. As soon as the show finished, he flew back to the city in a helicopter to attend the Saturday Night Live season premiere.

So where do the PRestige All-Stars come into play during this eventful weekend? When people weren’t swooning over celebrities, all eyes were on these two. Bri Gays, a senior at Hofstra University, became royalty when Adrienne Bailon crowned her as Homecoming Queen. Ryan Broderick, also a senior, won a contest held by HaHa Hofstra to open for Jimmy Fallon the night of his show. Needless to say, the student body represented the School of Communications well this past weekend!

Bri Gays

Homecoming Queen 2010

Not only is it a sort of civic duty to give back, but it provides you with a chance to really understand what Pride and Purpose is all about.

Bri had some tough competition on Homecoming Court, but we are so proud a communications major took the crown! Her road to royalty has been an experience the past three years at Hofstra. Check out what Bri has to offer.

Where are you from?
Springfield, Virginia

Major?
Broadcast Journalism

What made you interested in your major?
When I was 9 years old my Mother took me to see Regis & Kathy Lee in New York City. It was the first time I had ever been on the set of a television show. I immediately fell in love with the fast pace excitement of the production. After the show Kathy Lee came up to me and introduced herself, apparently she liked my hat. And who would ever thought that Gilman liked kids…he liked me. So I was sold.

What are you involved in on/off campus?
For the last three years I have worked as Resident Assistant in The Netherlands, a complex for first-year students. I have been a member of WRHU for the last two years and am currently the Producer of Hofstra’s Morning Wake-Up Call. I am a sister of Delta Phi Epsilon Sorority and a Producer for Hofstra Today (NewsWatch35). I also am a member of Lambda Pi Eta and Phi Sigma Alpha. In addition, I am a Teacher’s Assistant in the RTVF department and a Peer Teacher in the journalism department.

What’s your role at WRHU?
Not only am I a member of the station, but I am the Producer of Hofstra’s Morning Wake-Up Call. The show runs Monday through Friday from 7 to 9AM. We feature national news, international issues, and Long Island Life.

What internship do you have/have you had in the past? If any?
Over the summer I worked at WTTG FOX 5 in the News Department as an intern.

Can you describe your internship for us a little?
At FOX I got the chance to shadow reporters, cover stories with photographers conducting interviews and writing stories. In addition, I had the chance to work with the web department publishing stories for the website. I would attend daily editorial meetings and work with the assignment desk uncovering stories of the day.

Why did you want to be Homecoming Queen?
I applied for Hofstra’s 2010 Homecoming Queen because I had the desire to give back to the University two-fold what it has provided for me. Being so involved in an array of clubs and organizations of campus, I felt I was a good representative of the Hofstra student body and I wanted the chance to serve my peers in a new way.

What were your first thoughts/reactions when you found out you won the title?
You know the whole thing is pretty surreal. I look back on all of the wonderful pictures and I still can’t really grasp the idea that my peers voted me as their 2010 Homecoming Queen. What I remember was Adrienne looking right at me…as I was looking around at the other ladies on stage…then there was my name…I was absolutely shocked. I served alongside an amazing, successful, and dedicated group of Hofstra students, by no means did I think I was getting the crown. If you go on the website there are pictures of me…and I legitimately look confused. When I walked off the stage, it hit me, I was smiling and teary eyed.

What do you hope to do as Homecoming Queen?
As Hofstra’s Homecoming Queen I hope I will be able to unite the senior class under the senior class challenge to raise money for the alumni association. Hofstra has given our class an immense array of opportunities and donating $20.11 to the University is the least we can do.

Where do you see yourself after Hofstra?
Three years ago I saw myself anchoring the evening news. Today I see my self producing the evening news or working on Capital Hill in Media Relations. Politics is a passion of mine and if producing does not work out, there are other things out there that I enjoy as well.

What advice do you have for anyone else who wants to be an all-star?
Something that I have come to learn in my last few years at Hofstra is a balance. Yes, balancing your time is important, but I’m not referring to that sort of balancing. As a member of the Hofstra community you have to realize it is not all about you. Helping others in whatever facet it might be at the University should be balanced with personal focus. Not only is it a sort of civic duty to give back, but it provides you with a chance to really understand what Pride and Purpose is all about.

Ryan Broderick

Opened for Fallon!

When I heard I stood up and turned to my partner Marc and was like “We did it baby!” and kissed him (I thought it’d be funny).

Ryan and his friend Marc Butcavage were one of two acts that opened for Jimmy Fallon. The initial competition to open for Fallon was not easy. 19 people auditioned and then the final 6 acts performed at the Upright Citizen’s Brigade show at Hofstra where the two winning acts were chosen. Ryan and Marc were the only duo, but they were definitely on top of the competition! Check out how Ryan incorporates his comical side into his major.

Where are you from?
Marblehead, Massachusetts

Major?
Print Journalism with a minor in Creative Writing

What made you interested in your major?
I came to Hofstra as an English major, but I didn’t really like the idea that the English department wasn’t worried about people reading their stuff. But what I really liked about journalism was that they teach you how to sell your writing and write for an audience that might not necessarily want to read, so you have to know how to kind of trick readers. Also, I always wanted to be in and around people work in TV and film on the small hope that I could work with them.

What are you involved in on/off campus?
On campus I’m the head writer for Nonsense Humor Magazine and the Editor-in-Chief of The Hofstra Chronicle. I also play music in a band called Shark Jumper when I’m not racing a deadline.

What’s your role at The Hofstra Chronicle?
As the Editor-in-Chief I pretty much oversee all the sections and departments and make sure everything goes smoothly.

What internship do you have/have you had in the past? If any?
I’ve had some strange ones, my first one was for a women’s sexual health and fashion blog, collecting links. I’ve also reviewed bands for a company based in the Village which was pretty alright until I got sick of indie rock. Most recently I worked for The Awl as a “LOL news intern” finding funny stuff online and writing about it.

Have you always been interested in stand-up? Have you performed comedy anywhere else before?
I’ve always been telling jokes, or trying to, since I can remember. In high school I did improv for four years and I do a bunch of stuff on the web when I get a free moment. I like stand-up though because it’s just a really great way to connect with an audience without worrying about scripts and costumes and whatever else. It’s kind of frightening at the same time, though.

What were your first thoughts/reactions when you found out you were going to open for Jimmy?
It was completely and totally surreal. When I heard I stood up and turned to my partner Marc and was like “We did it baby!” and kissed him (I thought it’d be funny).

What inspired the comedy act you performed?
Our original idea was to just do stand-up as a duo but it was really, really risqué. And my girlfriend heard our material was like “uh, I think this is a family show,” and I was like “oh man.” I wasn’t even thinking about it. So we retooled it and tried to think of the best way to be clean comics and still be a little provocative. Doing a fake orientation seminar seemed like the easiest way to do that.

Did you get to meet Jimmy? If so, how was that?
Meeting Jimmy Fallon was pretty cool, as I was walking away I tripped and fell over a sign.

Want to tell us about your blog?
Haha well, it’s called Student Loans For Beer Money and it’s a Tumblr full of pictures of animals, funny things I make, random thoughts, gross things I find on the internet and just general stuff to waste your time with. It’s also very NSFW so uh keep that in mind if you look at it. Student Loans For Beer Money is also the name of the comedy troupe me and Marc put together this summer.

Where do you see yourself after Hofstra?
I’ve already started freelancing here and there and I could really see myself doing that full-time. It’s exciting and a cool to write and not just sit at home. In the end though I can’t really picture myself not doing something with comedy in some respect. Which probably doesn’t excite my parents too much.

What advice do you have for anyone else who wants to be an all-star?
I wouldn’t call myself an all-star haha, but I guess you should just do what makes you happy and take a risk or two every once in a while.

Check out Ryan’s website here & blog here!

Follow Ryan on Twitter!

Do you have what it takes to be a PRestige All-Star? Email us prestigeagency.hu@gmail.com or direct message us on our Twitter!

Nick Schweers
Digital Media Chair

Dara Adeeyo is our first PRestige All-Star!

Every Friday, PRestige will be featuring a School of Communications student at Hofstra on our blog and Twitter page every (yes, this is a few days late). We chose Fridays to correlate with “Follow Fridays” on Twitter, which is when Twitter users suggest other users that people should follow. An example of a Follow Friday tweet: “#ff #Follow Friday @optimistNick @PRestigeHU @my_name_is_Reb” It is just a fun way to promote your friends’ and companies’ Twitters. I thought this would be a nice addition to our blog because we all know how hard the communications students work here at Hofstra, and we want to applaud people for their accomplishments. Plus, everyone could learn something from reading these students’ blogs and Twitter pages, so subscribe and follow them!

PRestige All-Star!

I want to inspire young girls all over the world.

Our first ever PRestige All-Star is Dara Adeeyo, a senior at Hofstra University. It is hard to not hear about her around campus because of some of the great opportunities she has had. Whether people know her name or not, you might hear, “Isn’t she that girl who interns at Teen Vogue?” Yes, she is. Check out what she has to offer!

Where are you from?
I’m from Edison, New Jersey!

Major?
Print Journalism, with a minor in Women’s Studies.

What got you into your major?

I’ve always been into communicating through written or spoken word. I came to Hofstra as an undecided pre-med student but had the idea of being a communications student in the back of my head. In high school, I grew a strong love for magazines; specifically, Seventeen magazine. The Editor-in-Chief, Atoosa Rubenstein, was an inspiring woman and I wanted to one day be that type of person. I want to inspire young girls all over the world.

What are you involved in on/off campus?

Over my four years here at Hofstra, I have been involved in a lot of clubs—causing me to spread myself thin. I recently did what I call trimming the fat. I’ve devoted myself to activities that I deem important (and have time for). I’m the president of Ed2010 Hofstra Chapter, which is a club that serves as a community for students interested in the magazine industry. I am a pride guide, a resident assistant and a member of SGA’s IRC board. I am also the cofounder of the Hofstra Fashion Club and up until a couple of weeks ago, I was on a part of The Hofstra Chronicle for three years. I was involved in the Big Brothers Big Sisters program here at Hofstra for three years. It’s a great program and I encourage anyone who wants to mentor to join the organization! I’m also a part-time babysitter!

What internship do you have/have you had in the past?

Right now I am interning at Teen Vogue magazine. I have been a part of this publication for a year and a half. My previous internships include Seventeen magazine, House Beautiful magazine, and First30days.com.

Where do you see yourself after Hofstra?

I see myself in different realms of the media industry. Maybe I’ll start a popular website or maybe I’ll be a big name editor. The communications industry is very unpredictable, but I will say that I will definitely be in the fashion and pop culture part of the industry.

What advice do you have for anyone else who wants to be an all-star?

I live by the motto “do you.” What does that mean? Well, that means just focus on yourself and not worry about what others are doing around you in regards to their education and careers. It’s too much stress to put on yourself to try and always out-do someone. If you compete with yourself and try to better who you are and what you can do, then you too will be an all-star! Find what you are good at, hold on to it and run with it. It’s also important to live life with arms wide open (tag line of my blog: daraadeeyo.com). You never know what can come your way and the way life will fall. It’s very unpredictable and you should be prepared for the changes that are to come.

Read Dara’s blog here!

Follow Dara!

Nick Schweers
Digital Media Chair