Connecting New PR Professionals and Students: The Sevans Network

Facebook, Twitter, and LinkedIn are a few of the major social networking sites that we, as public relations students need to be involved.  On October 4, 2010, saw the launch of a brand new site that should be added to that list: The Sevans Network.

Sarah Evans, the owner of Sevans Strategy, a PR and new media consulting agency came up with the Sevans Network after asking her followers how she could give them better resources.

Offering everything from career advice to internship opportunities and support from other members, the network aims to help public relations students evolve into well informed professionals.

The website offers groups that include everything from a discussion forum to a comment wall with topics ranging from nonprofit PR,  resume, and interview help.

A main forum, blog posts section, chat room, tools and resources, upcoming events, PR hash tags and member of the week are just a few of the other sections on the Sevans Network.

The unique part of the website is the “what projects are you working on?” section, which allows members to share projects and ask for help or advice.

Members have pages that include a comment wall, profile picture, basic information, friends, and a status that are linked to the member’s twitter and/or Facebook. Members page are personalized with different themes and privacy settings.

Becoming a member of the network is easy! Just visit this website, enter your information, and confirm the request.

As PR students, we are always told to network and blog. The Sevans Network offers both of those things, plus more, on one webpage!

More about the Sevans Network creator:

A true PR All Star, Sarah Evans is one of Forbes’ 14 Power Women to Follow on Twitter, created a weekly live chat for PR professionals, journalists and bloggers called #Journchat. She runs a  blog and works as the social media correspondent for SWAGG, a mobile app that allows consumers to buy, personalize and exchange gift cards from a mobile device.

Sarah Evans is the creator of Sevans Network

Kimberly Caro

Co-VP of Fundraising and Philanthropy (PRSSA)

Internship Spotlight: FOX News Channel/FOX Business Network

Name of Company/Organization: FOX News Channel/ FOX Business Network

Office Location: New York City

Was it In-House or Agency? In-House

Type of PR: Media Relations

Size of PR Department: Small to Medium

Semester and Year you interned: Spring 2008

How did you find out about this internship? Professor Geyer

How many days a week did you work? Are they flexible? I interned 3 days a week from 9 -6pm. They are very flexible.

Was it a paid internship? $10 a day stipend.

What were some of the things you were responsible for? Clips!!!! A million clips, getting video grabs, submitting daily guests to AP Daybook & Reuters, ordering newspapers, building  & maintaining media lists, reading a million blogs.

What did you learn from this internship? I learned how to get video grabs, how to search for clips, who to pitch to in radio.

What did you like about this internship? The location and the people were great – with the exception of one person. I liked that I was busy almost all of the time.

What, if anything, did you dislike about the internship? One person was awful. You don’t really work with the upper management. I did no writing. The commute was rough because they keep you so late.

Would you recommend this internship to other PR students? Yes

Additional Comments/Advice: Be prepared to work a lot of long hours for basically no pay.

PRestige All-Star: Lisa Jablon

Lisa Jablon

Lisa Jablon is the current president of Hofstra’s chapter of PRSSA. PRSSA is PRestige’s umbrella organization. Whether she is building community in her residence hall or selling a bag at Vera Bradley, Lisa is always keeping herself busy!

Where are you from?

I’m from Terryville, CT (right outside of Bristol)

Major?

Public Relations major, minoring in Marketing and English

What made you interested in your major?

In high school, I was the director of public relations for the LEO club, which was the junior Lion’s club in my town. We were in charge of a lot of community service activities in the town. Our adviser was the School to Career coordinator in my high school, and she became my mentor throughout school and guided me in my public relations path!

What are you involved in on/off campus?

On campus – I am the president of PRSSA, a resident assistant in the Netherlands leadership house, and a member of WRHU Radio Hofstra University.

Off campus – I am a store associate at Vera Bradley in the Roosevelt Field Mall.

When did you get involved with PRSSA?

I got involved my sophomore year, and became the secretary for my junior year.

How has PRSSA helped you?

PRSSA has helped me learn some amazing hands-on skills that I wouldn’t have been able to learn in the classroom. I have learned how to network, how to plan and actually pitch events, and I have met so many peers and professionals who have been an amazing support system throughout my four years at Hofstra.

What do you plan to do as President? What are your goals for the year?

As President, I hope to learn and understand our members and their needs, because PRSSA is an organization that works for the students. I hope our membership can see how hard our executive board is working this year to make some amazing events, seminars, workshops, and more.

What internship do you have/have you had in the past?

I was the Marketing & Communications Intern for the Central CT Chambers of Commerce for two summers and a winter session. It was a great opportunity and I learned all about the Bristol and surrounding communities and how to successfully market to our membership. This was a paid position, and they even asked me to stay for the second summer and fill in for my supervisor who was on maternity leave.

Where do you see yourself after Hofstra?

I see myself living somewhere on the Island or in a borough, and working in New York City. Ideally I would love to work for a television station or network in an in-house public relations position, but I’m keeping my options open!

What advice do you have for anyone else who wants to be an all-star?

Really take advantage of all the opportunities that Hofstra has to offer. The School of Communication alone has so many different clubs and organizations that you can be involved in and shine through. I think it’s important to work towards your goals and show and help others to achieve them with you.

Check out Lisa’s blog here!

Follow Lisa on Twitter!

Internship Spotlight: Quinn and Co.

Name of Company/Organization: Quinn and Co.

Office Location: Manhattan

Was it  In-House or Agency? Agency

Type of PR: Travel/Real Estate/Food, Wine and Spirit

Size of PR Department: Medium

Semester and Year you Interned:  Spring 2008

How did you find out about this internship? Professor Geyer & Professor Frisina

How many days a week did you work?  Are they flexible? Two and a half days a week, they were flexible.

Was it a paid internship? YES! It was paid.

What  were some of the things you were responsible for? Building media lists, clippings, research, writing pitches/press releases.

What did you learn from this internship? I learned a lot more about writing and the difference between writing pitches and press releases.

What did you like about this internship? Everyone is very nice and approachable! They stick to the 9-5 rule, you are out exactly at 5 everyday!

What, if anything, did you dislike about the internship? My one complaint is that there are some days that area  little slow because people are so organized there and they are on top of their work.

Would you recommend this internship to other PR students? Yes

Additional Comments/Advice: Whether or not you want to do travel/real estate PR, this is a GREAT internship. You will have A LOT of stuff to put in your portfolio by the end of your internship.

Follow Quinn and Co.
Read Quinn and Co.’s blog

PRestige All-Star: Gennifer Delman

Gennifer Delman

I had the pleasure of working with Genn over the summer when she was a Welcome Week Coordinator and I was an Orientation Leader. We are now train buddies and go into the city together for our internships.

What does Genn have to offer? Check out her story below! And yes, she does intern for O, The Oprah Magazine.

Where are you from?
Born and raised in Cranston, Rhode Island.

Major?
Journalism (focusing on print) with a minor in graphic arts.

What got you into your major?
Well, I’ve been into magazines ever since I was younger. I used to beg my Mom to take me to the closest bookstore just so I could read anything that I could get my hands on. It wasn’t until I was 14 or so that I realized my passion for magazines could become a career (thanks, “13 Going on 30”). Soon after this I wrote a letter to former Seventeen editor-in-chief Atoosa Rubenstein who took the time to reply to me. This only confirmed my passion and I’ve stuck with it ever since. Now I’m more of a NYLON and Glamour kind of girl.

What are you involved in on/off campus?
On campus I am the Vice President of magazine networking club Ed2010 and am in the process of founding one of the first campus branches of nonprofit She’s the First. I’ve worked for Student Leadership and Activities as a Welcome Week Coordinator (check out the brochure I helped write/design here) and Public Safety as a Resident Safety Team Leader. In my free time I also write for online women’s magazine hercampus.com, which three Harvard students founded.

What internship do you have/have you had in the past?
I currently intern for O, The Oprah Magazine. As a sophomore I interned for Hearst Magazines Digital Media’s Teen Network, where I contributed to seventeen.com,  seventeen.com/cosmogirl, and donatemydress.org.

Can you describe your internship for us a little?
Sure! As an editorial intern at O I assist all of the junior level editors. Whether it’s transcribing interviews with celebrities, attending meetings on behalf of the food editor, or doing research for stories, each day is totally different, which I love. It’s a dream to be immersed in the magazine environment, especially with such a group of friendly and talented people like at O. My favorite part of it all is getting an exclusive, behind-the-scenes glimpse into how editorial content is put together before it goes to print. And in case you’re wondering… no, I haven’t seen Oprah in the office… yet!

Where do you see yourself after Hofstra?
Great question. I hope to be exploring my interests in magazine journalism, digital media, or publishing in the city by the time I graduate. All three of these are intertwined, so being a part of any of them would be mentally stimulating and satisfying.

What advice do you have for anyone else who wants to be an all-star?
Pursue your passions! Whatever they are, it’s possible for you to make a career out of it. Your path doesn’t have to carved out for you, today’s technology allows you to design your own. I recently attended a conference hosted by Donna Karan, Arianna Huffington, and Sarah Brown where powerful women shared their stories and words of advice. Beauty guru Bobbi brown advised: “Do what you love, love what you do, and you’ll be successful.” Consider her advice and apply it to your own life.

Also, I must advise any upcoming all stars to utilize social media (blogging, Twitter, LinkedIn) and all of the wonderful resources Hofstra offers us. All of HU’s departments are filled with administrators that are experienced and ready to help you grow and learn (Career Center, OSLA, etc.). Don’t sit idly by!

Follow me! (@GenniferDelman)

Nick Schweers
Digital Media Chair