A Day of Networking for PR Students at Connection Day

left to right: Christopher Scheben, Alexa Sibilio, Lauren Katz, Vania Andre (Professor Morosoff’s grad-assistant)

The Fair Media Council (FMC) is a not-for-profit media watch organization that encourages quality local news. Thirty years ago, a group of concerned business and community leaders created FMC to educate local consumers on how to decipher important news. Jaci Clement is the Executive Director of this organization and has a notable background in journalism and media, which is why she is such a strong advocate for quality local news coverage.

The Fair Media Council hosts various events to educate organizations on how to be a part of the news ecology. Connection Day is an event the FMC hosts where communicators and leaders are invited for a day of networking and education. The event features workshops and panel discussions regarding news media, social media, story-pitching, presentation skills, crisis management tips, ways to establish media relations, how to create video messages, and more. It is also a great way for local businesses to meet with local media professionals and/or pitch stories.

On October 27, 2011, myself along with two other students attended the Fair Media Council’s Connection day at Crest Hollow Country Club in Woodbury, NY, as research assistants for Hofstra’s very own, Professor Jeff Morosoff. As students of his, Professor Morosoff offered a unique opportunity to Lauren Katz, Christopher Scheben, and myself. We were asked to help him with his research project pertaining to how not-for-profit organizations do PR. We went to Connection Day to help Professor Morosoff hand out surveys to not-for-profit communicators in order to achieve his objective.

I met professional communicators from various different fields and organizations, including both for and not-for-profits. What I thought was going to be “just another thing to put on my resume,” turned out to be the experience of a lifetime, and one I will never forget. There were representatives from FOX5, CW, CBS, ABC, Newsday, and other local news stations along with colleges such as St. Josephs and of course Hofstra. This was my first experience networking and I was very intimidated at first, but gained comfort as I realized how approachable the professionals in the room were.

In between handing out surveys, Professor Morosoff encouraged us to sit in on some of the panel discussions and workshops. Chris and myself sat in on a very interested panel discussion called, Social Media for Small Business. I enjoyed listening and learning from the panel members, but my favorite part of the day was getting to network with the people that I will hopefully one day work with.

Taking advantage of Professor Morosoff’s opportunity was one of the best decisions. Not only did it lead to internships for other students, but also it increased my knowledge of public relations in general as well as adding some experience to my resume. Hofstra students do not always realize the vast amount of opportunities offered here at Hofstra. In my experiences over the past four years, I have come to learn that the teachers here are very able and willing to help us in either getting internships, jobs, or other experiences associated with our desired department of study. If I did not open my email and reply to Professor Morosoff’s unique opportunity, I would not have met Jaci Clement and other professional communicators, Lauren may not have snagged her internship from CW11, and most importantly- I would not have obtained networking experience. Hofstra professors can offer a lot more than grades, but experience and mentoring too.

The Fair Media’s platform to bring local communities and news outlets together is a great message for students studying PR because it is important that we stay up-to-date with current events. To learn more about the Fair Media Council and Jaci Clement’s goals for the future of our local media, you can check out http://fairmediacouncil.totalcomputersusa.com/. FMC is a patron of Hofstra and has even offered internships to Hofstra students in the past. Whether you are majoring in Journalism or PR, the Fair Media Council can teach you. I learned a lot from Connection Day and cannot wait for more networking/learning experiences like this in the future!

Alexa Sibilio
Hofstra Public Relations Student

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PRestige All-Star: Gabriella Miranda

Learn more about Gabriella, one of our committed members within PRestige Agency.

Where are you from?
Patchogue, NY (East end of Long Island)

Major?
I am a public relations major with a minor in American studies.

What made you interested in your major?

I first became interested in public relations when I started working at Good Samaritan Hospital in their public and external affairs department three years ago. I learned the many different aspects of PR in a healthcare setting. I then transferred to Hofstra because of their excellent communications program. I was eager to learn more about what a career in public relations had to offer.

What are you involved in on/off campus?
On campus I am involved with PRSSA and PRestige Agency.

What are you involved with within PRestige?
This past year I joined both Ashton (on campus) and Hilary’s (off campus) teams.  Right now for on-campus we are working with an amazing client, Courtney Hickey, senior Hofstra student who created her own retro-inspired apparel known as Chickey Designs.  For off-campus, we are continuing to work with The Safe Place, currently organizing a flash mob and a media night.

Please describe any past/current internships.
At the end of high school I applied for a summer internship at Good Samaritan Hospital. Luckily that internship turned into my current job, which is extremely rewarding. I currently help out a lot with the marketing, special events, and community relations of the hospital. I have begun applying for internships this summer, and I am so excited to get further experience in the PR industry!

Where do you see yourself after Hofstra?
After Hofstra, I would love to live and work in NYC doing any sort of PR work. I haven’t quite found my niche yet, so I’m keeping my options open!

What advice do you have for anyone else who wants to be an all-star?
The best advice I can give is to get involved with both PRSSA and PRestige Agency. Hofstra offers so many great opportunities within the school of communication so take advantage. If you want hands-on learning experience PRestige is the place to go. You will be able to apply what you have learned in your PR and JRNL classes to the exciting clients they work with. (Plus you will get to meet some great people!)

Enjoy the time you have at Hofstra, apply yourself and pursue your passions!

Internship Spotlight: Atlantic Records

Name of Company/Organization: Atlantic Records

Office Location: 1290 Avenue of the Americas, New York, NY

Was it In-House or Agency? In-House

Type of PR: Entertainment/Music

Size of PR Department: Small

Semester and year you interned: Fall 2008

How did you find out about this internship? I called an assistant who I knew worked at the company and asked if any positions were available.

How many days a week did you work?  Are they flexible?
I worked 2-3 days per week. They are flexible when it comes to what days you work, but it is mandatory to be in the office by 9am.

Was it a paid internship? It was not paid, but they will give you money  toward transportation.

What were some of the things you were responsible for? Because it was the promotions department, I performed a lot of clerical duties and mainly pitched ideas.

What did you learn from this internship? I learned the importance if networking, how to be aggressive but likeable when networking, and the fundamentals of professionalism and work relationships in the entertainment industry.

What did you like about this internship? The people, location, and benefits were the best part.

What, if anything, did you dislike about the internship? I disliked some of the work because I felt I couldn’t show my PR strengths and capabilities in my department.

Would you recommend this internship to other PR students? YES

PRestige All-Star: Lauren Taylor

Lauren Taylor

Lauren hopes to make it big someday in the film industry. Find out more below!

Where are you from?

I’m originally from California, but I’ve lived most of my life in Austin, Texas.

Major?

I’m a Film Production major with a Mathematics minor.

What is your concentration within your major?

Within film production, I’m concentrating in being an editor (post production). My main responsibilities include piecing together film and working with  sound.

What are you involved in on/off campus?

On campus, I’m an e-board member of HFC, an Resident Assistant in Estabrook hall and I’m a teacher’s assistant for RTVF 27 a beginning level film course. Nothing off campus right now, but I used to volunteer at the Hempstead Boys and Girls Club.

Please describe your past/current internship.

I just finished up an internship at Red Car Productions, a post-house in the city that edited commercials for Gatorade, Lexus and Febreeze. For next semester, I’m applying to IFC, the Daily Show with John Stewert, and Focus Features.

Where do you see yourself after Hofstra?

After Hofstra, my goal is to get a job in the city, at a post house or editing feature films, and be able to live in New York.

What advice do you have for anyone else who wants to be an all-star?

Never accept no as an answer. If you don’t hear back from an internship you really want, don’t be afraid to call or email someone again. Persistence can lead to getting a job or internship you really want. As long as you stay polite, no one will think of it as rude.

PRestige All-Star: Brian Marquis

Brian Marquis

Brian Marquis is a true face of Hofstra University and well-respected by his peers and administrators. We all know him for his contributions to the university, but find out more about his communications experience and trip to Africa below!

Where are you from?

Wallingford, CT

Major?

Video/TV and Film

What made you interested in Hofstra?

Being so close to NYC was important, especially for my industry. But when I came to campus, I learned about all the amazing opportunities I could get involved with. Hofstra offered a lot of co-curricular activities in and outside of my major that I could be a part of.

What are you involved in on/off campus?
On campus, I am the Comptroller for the Student Government Association, a member of HEAT (Hofstra Entertainment Access Television), TNL (Thursday Nite Live), WRHU (Radio Hofstra University), and I am a Student Ambassador in the Office of Undergraduate Admission.

Please describe your past/current internships.

My first internship was with YOUniversitytv.com.  The organization is a website dedicated to colleges and universities who provide video tutorials about their campuses.  I was a campus representative and edited video packages about Hofstra University for the site.My second internship was with a radio station on Long Island, KJOY 98.3 and 96.1.  I got to do  production work, work their events, and help out in the office.  I mainly worked their morning show, and sometimes worked during the day.  I really enjoyed working there, the people were really great, and I learned a lot.

We know you took a trip to Africa last winter, can you please tell us about your trip and your documentary?

I went with Christina Myers, a broadcast journalism major.  She had asked me to go with her to volunteer and help her document the trip.  We went through Kids Worldwide, which set us up with Triumph International School and Orphanage in Ghana.  It was an amazing experience.  The people were amazing, everyone is just as interested in you as you are of them.  We taught a few classes, but mostly worked on a play with a group of kids after school.  We wrote the play, made the costumes, and the kids performed it for the entire school. We created a story about Mother Nature, earth, wind, air, water, people, plants, and animals that live in the world. The play focused on how to keep our natural resources clean.

Where do you see yourself after Hofstra?

Eventually running or creating my own network, or WebWork (Web Television Network), or producing some kind of content.  Right after graduation? Living in a card board box in NYC, ideally near Central Park (because it is quieter) and working at a television network, or where ever the wind takes me…

What advice do you have for anyone else who wants to be an all-star?

Set goals, be driven, and be nice to people.

Do you have a Twitter page or blog? If so, what are their URLs?

Twitter: @Producerbtm

Youtube: youtube.com/hutruelife,youtube.com/kodaktheater

Blog: brianmarquis.tumblr.com

PRestige All-Star: Kaitlin Cubria

Kaitlin Cubria

Whether Kaitlin is at her internship in the city or building community in Colonial Square, she is always pushing herself to try new things! Her internship experience is truly remarkable!

Where are you from?
Staten Island, NY

Major?
Public relations, minoring in Journalism and Speech Communication and Rhetorical Studies

What made you interested in your major?
I honestly didn’t know what I wanted to be when I grew up (and I still don’t know), but I knew I wanted a career in the field of communications. I barely knew what public relations was when I entered college, but I saw that the classes involved media, writing, creativity and communication – everything I would look for in a potential career.

What are you involved in on/off campus?
On campus, I am on the e-board for the Ed2010 magazine networking club, the founder of Hofstra’s branch of HerCampus.com and the vice president of the newly founded Hofstra branch of nonprofit, She’s the First. I am also an RA in Colonial Square for the only first-year house, and I work on campus for the Radio, Television and Film department. Off campus, I currently have my dream internship at Seventeen Magazine in the web department!

Please describe your past/current internships.
As previously mentioned, I currently intern for Seventeen Magazine, Web Editorial; double interned this summer for New York magazine Social Media/Public Relations and WPIX11 Public Relations, and last spring I interned for Hearst Magazines Public Relations.

Can you please elaborate on your Seventeen internship for us?
Since it has always been my dream to be a part of Seventeen, I had high expectations for the internship… and it exceeded them! A majority of Seventeen interns will tell you, they treat each intern like a member of their staff. I get first-hand experience in Content Management System, attend exclusive events, interview celebrities and “real people,” write original content for their Style Blog and CosmoGirl’s “Daily Kiss” blog, and even manage and edit the entire blog for their college reality program “Freshman 15!” Ultimately, no day is ever the same. It’s fast paced, and an incredible environment to learn from and work in.

Where do you see yourself after Hofstra?
Definitely living in the city – home is already close, but I still would love to wake up in NYC every morning. I can definitely see myself doing one of two things: entertainment/lifestyle public relations or magazine editorial (print or online). These are extremely competitive industries, but I can’t help what I love.

What advice do you have for anyone else who wants to be an all-star?
Make the most out of your time – even if you cannot intern, join as many clubs on/off campus that are relevant to your career path, write for as many publications as possible to get bylines, network at events and in your classes, and just do whatever it takes to get your name out there in this big competitive industry. If you’re unsure of what you want to do for the rest of your life, don’t be afraid to dip your feet into different forms of communications once you start interning. I’ve dabbled in web, print, television and in-house PR, and I’m still unsure, but I’m definitely learning something from each experience I delve into in the industry.

Do you have a Twitter page or blog? If so, what are their URLs?
Yes, you can follow me at @KCubes. I don’t have my own personal blog anymore, but you can look at Hofstra’s branch of HerCampus, and Seventeen.com’s Style blog and College Blog for my entries.

Hofstra’s PRSSA Through the Eyes of our Chapter PResident

Halfway through the first semester of my senior year at Hofstra University, I expected to be stressed, busy, and worried about the future. However, being a part of PRSSA and serving as the President for the 2010-2011 academic year has given me so many opportunities, allowed me to build strong connections, and gain valuable friendships.

PRSSA E-Board

PRSSA E-Board

Being a member of PRSSA is a very beneficial and informative for all public relations majors, and really any major within the School of Communication. Our chapter specifically focuses on networking, philanthropy and making connections for the future. We really enjoy helping our members find their niche in public relations and meet professionals so that they feel comfortable when they go on an  internship or job search.  We also stress the importance of a résumé, cover letter, and portfolio. PRSSA does workshops within our meetings so that our members can learn about these important tools.

A lot of students ask me what they can do as a member of PRSSA. I can never stop talking about the membership advantages and the variety of events, seminars, and workshops we put on throughout the year. There are so many positive ways that students can learn and be involved with PRSSA, we can only hope that all of our members take advantage of what we have to offer.

Already this semester, we had a vocal lesson from Dean Murphy, in which  she taught us how to speak correctly and create a strong vocal pitch. Speaking is one of the most important aspects of public relations, we were extremely thankful to have her at our meeting.

Dean Murphy's vocal lesson

November 18th is the fourth annual Hofstra PRSSA Networking Dinner. This year, we asked all of our members at the very first meeting to tell us what types of public relations they were most interested in, and have contacted professionals according to those sectors of PR. We’re hoping, as always, that this year’s Networking Dinner is bigger and better than last year. We’ve booked a larger space (because we outgrew the old one), we’re reaching out to top-named companies, and we’re ready to network!

We have planned a “Networking & Shmoozing” workshop with the Career Center for November 17th, which is the day before our Networking Dinner. Our members can learn proper ways to network and socialize with the professionals in attendance.

We’re also planning a portfolio workshop with our adviser Professor Semple during the December 1st meeting so that our members can learn how to set up their portfolio and what types of things should be in it.

Looking ahead to next semester, PRSSA will be planning interactive panels, a field trip, and our second networking event, Find Your Niche.

Based on that long list of events, most people probably think that I have no time to do other things outside of PRSSA. Fortunately, I do have plenty of time to continue through senior year, but I can honestly say that PRSSA really is my life, and I wouldn’t have it any other way!

Lisa Jablon
Hofstra PRSSA’s President