***MEDIA ALERT***

She’s the First*{Hofstra} to take part in National Tie-Dye Cupcake Bake-Off

From Tuesday, November 1, 2011, through Thursday, November 3, 2011 Hofstra University’s chapter of She’s the First will be taking part in a national cupcake bake-off to raise money for girls’ education

 WHO/WHAT:
She’s the First is a national not-for-profit organization that sponsors girls’ education in the developing world, helping them be the first in their families to graduate. Hofstra University established the third national chapter of She’s the First, and as part of a national program, they will be baking tie-dye cupcakes to fundraise for girls’ education. Every cupcake sold will bring She’s the First closer to their goal of $20,000, or 66 sponsored girls.

WHERE:
Hofstra University Student Center Atrium
200 Hofstra University
Hempstead, NY 11549

WHEN:
Tuesday, November 1 Kick-Off
9:00 a.m. – 5 p.m. EST

VISUALS:
On-Site Visuals:

  • She’s the First members selling cupcakes to students and administrators
  • Students walking through Student Center atrium
  • Colorful tie-dye cupcakes on display

INTERVIEW OPPORTUNITIES:
On-Site Interview Opportunities:

  • Different members of She’s the First selling cupcakes
  • Students buying cupcakes at She’s the First table

CONTACTS:
Jill Archibald  /  jarchi2@pride.hofstra.edu
Chelsea Tirrell  /  ctirre1@pride.hofstra.edu

SOCIAL MEDIA:
Receive updates and view photos of the National Tie-Dye Cupcake Bake-Off event:
She’s the First*{Hofstra} on Facebook  /  https://www.facebook.com/STF.Hofstra
She’s the First*{Hofstra} on Twitter  / @STF_Hofstra

SHE’S THE FIRST*{Hofstra} TO HOLD ANNUAL CUPCAKE BAKE-OFF

FOR IMMEDIATE RELEASE

SHE’S THE FIRST*{Hofstra} TO HOLD ANNUAL CUPCAKE BAKE-OFF

NEW YORK, Oct. 25, 2011 — She’s the First*{Hofstra}, the third national chapter of She’s the First, is holding its annual National Tie-Dye Cupcake Bake-Off from Nov. 1 to Nov. 5.

The Hofstra University chapter is selling tie-dye cupcakes at the Hofstra Student Center atrium tables on Tuesday, Nov. 1. The chapter is also selling cupcakes around different campus buildings and events on Wednesday, Nov. 2 and Thursday, Nov. 3.

She’s the First is a not-for-profit that sponsors girls’ education in the developing world, helping them be the first in their families to graduate.  In order to send one girl to school, it costs approximately $300. For more information please visit www.shesthefirst.org.

She’s the First*{Hofstra}’s goal is to fundraise money in order to send as many girls as possible to school. There are over 50 other teams participating in the bake-off across the country as well during the week.

For more information please refer to the media alert below. Also, please feel free to contact Chelsea Tirrell, President of She’s the First*{Hofstra}, at ctirre1@pride.hofstra.edu.

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She’s the First is a not-for-profit that sponsors girls’ education in the developing world. We encourage young people to creatively fundraise for girls’ sponsorships with their online and offline social networks. For sponsors, She’s the First provides community, leadership opportunities, and a sense of global citizenship. For underprivileged girls, the impact of a sponsorship is life-changing: Most will be the first in their families to graduate.

The Golden Voice goes Viral

 

Credit: AP/Richard Drew

If you caught a glimpse of the news these past few days, there is no doubt in my mind that you have heard about Ted Williams and his so called “Golden Voice”.  Though Ted Williams had went to school to become a broadcaster, alcohol and drugs became a part of his life and his dream had disappeared.

 

As he fought for survival on the streets, Williams held a sign that read “God Given Gift of Voice” with the hopes that someone from a radio or television station would find him.  Luckily for Williams, Doral Chenoweth, a veteran Columbus Dispatch photographer who now produces videos for the paper’s website, found him last month and asked about his voice.  During an interview with ABC News, Chenoweth stated that Williams’ “voice just shocked me when he opened his mouth” (ABC News Steven Portnoy and Calvin Lawrence Jr. 1/2/10).  One week later Chenoweth had Williams perform on tape and the newspaper put the video online.

Within the first 24 hours Williams video had been viewed more than 30,000 times on You Tube (ABC News Steven Portnoy and Calvin Lawrence Jr. 1/2/10). Williams’ video had gone viral.

The video can be viewed here:

In turn, viral videos are a perfect tool to consider when working on a public relations campaign. With sites such as You Tube, Google Videos, Twitter and Facebook, a video can be shared with thousands of people within minutes.  Lets be honest, now-a-days people would much rather watch a short video than read an article.

When considering creating a video it is important to remember that not all videos go viral. Videos must be unique, brief, up to date and overall needs to keep the viewers attention or they will not be passed on.

Ted Williams shows us that viral videos can change the way people view things. Once a homeless man, Ted Williams is now known for having a “Golden Voice” and is receiving a countless amount of job offers.

So when creating your next PR campaign do not forget the power of the video.