PRestige All-Star: Gabriella Miranda

Learn more about Gabriella, one of our committed members within PRestige Agency.

Where are you from?
Patchogue, NY (East end of Long Island)

Major?
I am a public relations major with a minor in American studies.

What made you interested in your major?

I first became interested in public relations when I started working at Good Samaritan Hospital in their public and external affairs department three years ago. I learned the many different aspects of PR in a healthcare setting. I then transferred to Hofstra because of their excellent communications program. I was eager to learn more about what a career in public relations had to offer.

What are you involved in on/off campus?
On campus I am involved with PRSSA and PRestige Agency.

What are you involved with within PRestige?
This past year I joined both Ashton (on campus) and Hilary’s (off campus) teams.  Right now for on-campus we are working with an amazing client, Courtney Hickey, senior Hofstra student who created her own retro-inspired apparel known as Chickey Designs.  For off-campus, we are continuing to work with The Safe Place, currently organizing a flash mob and a media night.

Please describe any past/current internships.
At the end of high school I applied for a summer internship at Good Samaritan Hospital. Luckily that internship turned into my current job, which is extremely rewarding. I currently help out a lot with the marketing, special events, and community relations of the hospital. I have begun applying for internships this summer, and I am so excited to get further experience in the PR industry!

Where do you see yourself after Hofstra?
After Hofstra, I would love to live and work in NYC doing any sort of PR work. I haven’t quite found my niche yet, so I’m keeping my options open!

What advice do you have for anyone else who wants to be an all-star?
The best advice I can give is to get involved with both PRSSA and PRestige Agency. Hofstra offers so many great opportunities within the school of communication so take advantage. If you want hands-on learning experience PRestige is the place to go. You will be able to apply what you have learned in your PR and JRNL classes to the exciting clients they work with. (Plus you will get to meet some great people!)

Enjoy the time you have at Hofstra, apply yourself and pursue your passions!
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Internship Spotlight: Jazz at Lincoln Center

Name of Company/Organization: Jazz at Lincoln Center

Office Location: 60th Street, between Broadway and Columbus

Was it  in-house or agency? In-House

Type of PR: Entertainment/ Non-Profit/ Corporate

Size of PR Department: Small, 4 people

Semester and year you interned:  Summer 2007

How did you find out about this internship? Professor Berman

How many days a week did you work?  Are they flexible? I worked three days a week. They are very flexible!

Was it a paid internship? They give you $50 for 20+ hours.

What  were some of the things you were responsible for? I worked during the summer, which was the planning time for the upcoming season of events (which is Oct. – May), so I did a lot of organizing information, research and brainstorming ideas. I also did a lot of press clippings and got to write some press releases.

What did you learn from this internship? I knew I wanted to do entertainment, and this internship showed me a different way I could go about it, since it’s a venue that produces shows but also offered other aspects. I also learned how to really think like a PR person.

What did you like about this internship? I loved everything! I got to do PR for specific shows, as well as the organization itself. I also was the publicist’s assistant for Wynton, Marsalis and the Jazz at Lincoln Center Orchestra.  Everyone is really nice. You can wear whatever you want and it’s located in a fantastic part of the city.

What, if anything, did you dislike about the internship? Since it was summertime and the season wasn’t in effect, I didn’t get as much hands on experience as I wished.

Would you recommend this internship to other PR students? Yes!

Additional Comments/Advice: There is so much to do here and everyone is very willing to help you out and teach you anything! Great, comfortable atmosphere!

Website

PRESTIGE ALL-STAR: CHARLSIE STURM

Our first PRestige All-Star of the semester is Charlsie Sturm, a wedding fanatic who refers to herself as a “veteran flower girl.” Read more about Charlsie below!

Where are you from?

Albany, The fine capital of NY!

Major?

I am a public relations major with a speech communications minor.

What made you interested in Public Relations?

I came to Hofstra knowing that I wanted to major in communications. Honestly, I didn’t even know that there could be so many different paths to take. I found public relations after taking Journalism 11, I knew I didn’t want to do that. I also think Professor Frisina sealed the deal for me, PR 100 was such a fun and fast paced class. Once I completed it, I knew I wanted to pursue a public relations career in some capacity.

What are you involved in on/off campus?

I am a Senior Resident Assistant in an all-first year housing complex. I love to blog, whether it be for my own blog or for other blogs.

I know you’re very interested in weddings/wedding planning. What spurred that interest?

As a three time veteran flower girl, I’ve been to a bunch of weddings and they seem to be the same cookie cutter/ mold just tweaked and altered a bit. I thought that it would be fun to put a twist on it. I would look at wedding blogs, and found that there is a rather large niche of alternative wedding bloggers out there. Overall, I think it’s really creative. Each wedding has the chance to be a little piece of artwork. I’d like to think that it would give me a way to make a living creatively.

What is the name of your blog? What are some of the topics you’ve written about?

I have a wedding-inspired blog called Wishin’ and Hopin’, because aren’t we all wishing and hoping for something? While I don’t always post about weddings, it is the main focus. I am in awe of all the amazing things some people come up with, especially the DIY stuff that really gives a wedding that personal touch. I’m also currently in the process of developing a food blog with my boyfriend. I think as long as someone’s blog has a focus and is well-organized it will be an interesting read!

What internship do you have/have you had in the past? Can you tell us a little bit about them?

Right now I’m interning at The Knot, weddings + PR = the best of both worlds. Not in the Miley way though. The environment is so fast paced, the days literally fly by. It’s also a lot different because my first internship, J9PR was at a small boutique fashion and beauty agency on Long Island. They are completely different, which gives me a great outlook on what I like and don’t like.

Where do you see yourself after Hofstra?

Good question. Growing up I was always told that I could do whatever I put my mind to. My parents allowed me to try as many different things as I wanted. I was always doing something, whether it be dance, acting, gymnastics, violin, clarinet, etc. For myself, in order to be happy, I would have to find a job that’s fast paced and allows me to be creative. I plan on moving to LA and hopefully finding a PR job with a wedding planning position on the side.

What advice do you have for anyone else who wants to be an all-star?

Hustle, but not like Jay-Z. In order to shine at an internship you need to be ready to go at all times and ready to work hard. As impossible as this seems, you need to stay one step ahead of the game. Oh also, take the grunt work with a grain of salt, the people dishing out orders were in your position once and eventually you will be in theirs.

Please add anything else you wish to tell!

A little bit of advice- Stay true to yourself and know your ethics going in to a position.

Follow Charlsie and check out her blog here!

PRestige All-Star: Mike Margolis

Mike Margolis

What makes Mike stand out from the crowd? Why is he not like just any other PR major? Read about his musical twist below!

Where are you from?

I hail from Allentown, Pennsylvania.

Major?

Public Relations with a Dual-Minor in Marketing and Music.

What made you interested in your major?

I just love working with all types of people: media, clients, and the public alike.  I also love the fast-paced work environment and the constant demand expected from me.

What are you involved in on/off campus?

Currently, I work for Campus Socialite Media, a marketing firm that’s on the up and up.  I’m working on a few projects right now, the main one being the Fall 2010 Blitz and Beatz tour.  I’ve been helping to organize, produce, sell, and do PR for concerts and events around the country.  It has allowed me to work with Fortune-500 companies,  large musical acts, and act as the spokesperson for Campus Socialite during some interviews. I highly recommend doing at least two internships in college: one bigger name and one smaller name.  With this latest internship, I’ve gained so much experience different than what I learned at Motown because they rely on me so much. What I’ve discovered and learned has been irreplaceable and I’ve been really lucky to be a part of the company. I highly, highly recommend working for a smaller company if you get the chance.

Can you tell us about your Motown internship this past summer?

I had a fantastic experience this summer at Motown, and I really owe a lot of it to Professor Frisina.  I helped work events, did some tour press, lots of press clippings, and put together hundreds of press kits.  What was cool was as a college student I got to meet stars such as Kelly Rowland (from Destiny’s Child), Birdman, Nelly, and Shontelle.  The longer I was there, the more  trust they had in me, and the more fun stuff I got to have because of it.  No matter what internship you do, there will always be press clippings and copies, but if you go at it with a positive attitude and do it right, you will be given more fun and exciting opportunities.

Where do you see yourself after Hofstra?

In a gutter?  No really, as a senior graduating in May, it’s a pretty humbling process even thinking about where you’re going to be next year.  I really, really love the music world and I see myself working in the industry next year.  The problem is it’s extremely tough to break into, but that won’t stop me from trying.  Right now, I’m looking into concert promotion and music management, which is what I would love to be doing, but we’ll see where this year takes me.

What advice do you have for anyone else who wants to be an all-star?

Work hard in your PR classes, take everything you learn seriously, talk to you advisers, and work hard at your internship(s).  Most of this world is about networking, and it’s a process that starts in class.  If you work hard in class, your professors notice, they then help you with internships, where you make crucial connections that hopefully lead to jobs.  Most of all, find what you love and run with it.  Like I said, I could be sitting in a ditch next year, but I know I won’t regret a thing because I’m pursuing a career in something that I love to do and am happy doing.

Do you have a Twitter page or blog? If so, what are their URLs?

I do have both.  I just got a Twitter a few weeks ago, and my name is @Margolisnation.  I’m a passionate Philadelphia sports fan and, if you couldn’t tell, love the music world. Both of which are reflected through my twitter.  Also, the marketing company I work for runs a pretty major college blog with 30,000+ hits a day, www.thecampussocialite.com.  Anyone who has questions or comments can feel free to email me at Mike.Margolis@precioustimeny.com.  Hope this is helpful to all of you younger PR students!

Internship Spotlight: FOX News Channel/FOX Business Network

Name of Company/Organization: FOX News Channel/ FOX Business Network

Office Location: New York City

Was it In-House or Agency? In-House

Type of PR: Media Relations

Size of PR Department: Small to Medium

Semester and Year you interned: Spring 2008

How did you find out about this internship? Professor Geyer

How many days a week did you work? Are they flexible? I interned 3 days a week from 9 -6pm. They are very flexible.

Was it a paid internship? $10 a day stipend.

What were some of the things you were responsible for? Clips!!!! A million clips, getting video grabs, submitting daily guests to AP Daybook & Reuters, ordering newspapers, building  & maintaining media lists, reading a million blogs.

What did you learn from this internship? I learned how to get video grabs, how to search for clips, who to pitch to in radio.

What did you like about this internship? The location and the people were great – with the exception of one person. I liked that I was busy almost all of the time.

What, if anything, did you dislike about the internship? One person was awful. You don’t really work with the upper management. I did no writing. The commute was rough because they keep you so late.

Would you recommend this internship to other PR students? Yes

Additional Comments/Advice: Be prepared to work a lot of long hours for basically no pay.

5 Tips On Working Special Events

This entry was written by Jessica Nelson, Hostra PR Major

 U.S. Senator Amy Klobuchar Visits 2009 Summer Games

U.S. Senator Amy Klobuchar Visits 2009 Summer Games

This summer I am interning at the Special Olympics Minnesota in the Development Department, focusing on special events. We recently held our annual Summer Games, which is a large event held at the University of Minnesota Twin Cities campus. Over 3,000 athletes from Minnesota come to compete in a variety of events over three days.  The competition is supplemented with activities in Olympic Town, including musical acts, games, as well as sponsor tents with activities, prizes and health screenings. My primary job was managing the volunteers from sponsoring companies in Olympic Town,  ensuring that they had a positive experience and encouraged their company to participate again in the future.

However, I quickly learned that anything can happen

at an event of this size.

5 Tips On Working Special Events


1. Work hard, but don’t be afraid to delegate or ask for help.

During a large event, everyone is often working in their own area and may not notice if unforeseen things are bogging down one person. We all want to impress our employers and show them that we can do it all; at least I know I do. However, sometimes you need to know when to enlist help from others. The primary goal for those involved in the event is to ensure that everything runs smoothly. In order to get things done efficiently, sometimes you have to delegate responsibility, even though you would prefer to do it yourself.

2. Learn to multi-task while continuously prioritizing
When you have many things going on at the same time, you must constantly re-prioritize each task in your head. If you are able to do this effectively, you will be able to quickly take care of urgent things that come up while accomplishing your normal tasks as the event progresses. If you get too caught up in the task you are working on, you might neglect something that should be top priority.

3. When you are thrown a curve ball, improvise and fast!
Two former Minnesota Vikings Football players were doing a Q & A session with a group of athletes onstage. We had expected everyone to jump at the chance to discuss football with the pros.  However, when three people asked about getting various things signed, we had to think fast. We didn’t have an autograph session planned, but because we knew the layout of the venue, which tent was available, where we could find an extra table and so on, the question was calmly answered.   The “Autograph Tent” was announced and then quietly set up. The tent was a huge hit and had a line all day. To the general public, one would have never guessed this was unplanned. If we had not been so aware of our surroundings – or if we panicked- the outcome could have been disastrous and we would have missed out on a great opportunity.

4. Treat everyone like the CEO … they might turn out to be just that!

A couple of times throughout the day, I would find myself working with people I thought were volunteers (as all staff members wore the same t-shirt as the volunteers on one of the days) but later it came out that they were actually board members or other higher ups in the organization. If I had let my guard down or let some of my professional attitude slip, it could have reflected very poorly on me.

5. Take on the spirit of your event, from the non-PR side too!

Although in your head you are constantly thinking from a PR prospective, make sure you have the client and their cause/purpose in mind and understand the event from the view of those in attendance. I was asked countless questions – not about my knowledge of public relations –  but regarding the Special Olympics as an organization, changes in the Summer Games from previous years and why I liked working for the Special Olympics. For every question,  I had to step out of PR mode.  I think this is a really important thing to remember; to do  your job well, but be a real person too.