Chickey Designs and PRestige Agency made an appearance in the Student Center this week!
In one word, Chickey describes her line as “unique” in which t-shirts are the main focus. Chickey chose this wardrobe staple as her main item because “t-shirts are so basic. If you ask anyone, they’ll tell you they have dozens. People collect them as a sort of souvenir and pass them on through the generations.” She also likes that they are a “go-to” piece for anyone. A person can dress them up with a blazer or dress them down for a night out to the movies. Chickey also feels that “they are the perfect things for people to see. How many times a day are you standing there looking at someone’s shirt? They can be so impactful. That is why I think they are the perfect item to sell.”
Courtney’s inspiration for her designs and style comes from all areas: fashion designers, filmmakers, actors, artists, musicians, and comic book artists. So many people inspire her including Jeremy Scott, Alexander McQueen, Tim Burton, Charlie Chaplin, Damien Hurst, Andy Warhol, Elvis Costello, and Georges Jeanty. She looks up to them because of their eccentric passion to their work. When asked what inspires her work, Chickey answers, “Anything.” She could see something and suddenly numerous ideas could erupt in her mind. A lot of Times images inspire her. “Just simple things. I love the 40s and everything about that time, all the Hollywood glamour. I look to that and even other generations for inspiration.” She saw a film From Hell, which is about Jack the Ripper, but it made her so inspired about the turn of the century clothing in England that she came up with her Lord Knox design.
Chickey currently works alone because she likes to be able to have control over what she does. She gets to have a lot of freedom, and she can express herself more that way. She will ask a few friends and family their thoughts on what designs look best and what they would wear. This allows her to get into the mind of the consumer. “I get to find out if they would really buy this or have I gone off my rocker and made something a little too eccentric and have to tone it down.” In the future she can definitely see herself having a team because she does not always have the time to accomplish the numerous ideas she has.
Every piece Chickey creates becomes her favorite, but then she quickly moves onto new work. She is never satisfied. “If I could I’d still be working on my older pieces but it gets to a point where you realize it is done. I do still love my older pieces but I am constantly looking forward towhat the next big design could be.” Chickey’s largest accomplishment to date with her line is when she designed a t-shirt for her friends’ band. In the two weeks the band was on tour, 150 shirts sold out. Courtney has also been featured in Hofstra’s Chronicle for her fashion line. Some of her clothing was also featured in Destination Runway, a campus fashion show that took place in November in 2010.
Chickey Designs will also expand in the future. Courtney currently sells leather bracelets, tank tops, and sweatshirts along with her t-shirts. A lot of the decision to choose different items of clothing comes from consumer demand. Chickey made sweatshirts for the fall and winter because of the colder weather, whereas women are more likely to wear tank tops in the summer and men stick to light t-shirts. She makes sure that all the clothing she provides is comfortable and that the consumer will enjoy wearing it. Courtney stays away from starchy fabrics that can get too rough after washes, making it uncomfortable to wear. She changes up her t-shirt providers, depending on what she wants printed and how she wants it printed. She prefers American Apparel shirts because they are basic and comfortable. Their popularity has also grown and many people wear them now.
PRestige is very excited to work with Chickey this semester. She is our first fashion client and we have many exciting ideas in place. Check out Courtney’s website here to see her well-priced merchandise that makes a perfect gift for you or your friends/family members. Courtney also has a blog for her fashion line, where she frequently posts about fashion and red carpet events. To receive updates from Chickey Designs, follow @ChickeyDesigns on Twitter.
Digital Media Chair, PRestige Agency
Last week Gap released a new logo for its brand, which caused outrage in the social media world. People posted their opinions all over Facebook, Twitter, and blogs about the poorly executed design. These are the major sites that mocked the new logo:
The negative reaction to the logo spread so quickly online that Gap had to quickly act and release a campaign in response. The company let designers upload their own logo designs for a contest (keep in mind, there was never supposed to be a contest). A few days later, Gap scrapped the contest and the new logo. They returned to their original design of 20 years.
In my opinion, the Gap seems somewhat incompetent for releasing a new logo, then releasing a logo contest, and then scrapping both, but the company has displayed this past week that it is closely connected to its audience. The Gap should be praised for how quickly it has responded to the outbreak. The company’s PR/Marketing teams definitely understand the power of social media.
Overall, the Gap should not take this week as a complete defeat. I came across this article online and never thought about all the PR Gap has gotten this past week. The company is currently all over the Internet whether its blogs, Facebook, or Twitter. There are so many news stories too right now about the logo. They should not be mocked for releasing the logo, but rather applauded for listening to consumers and responding quickly after the fact. Great crisis PR work on their part! It is amazing that social media was the cause of this entire outbreak. Never underestimate the power of Facebook and Twitter.
Digital Media Chair
Twitter began to launch its new interface a week or two ago. Not everyone has been fortunate enough to test it out, but many users have already made the switch. Since the announcement, I have checked my personal Twitter account everyday to see if I am one of the lucky ones. I am still waiting for it on my Twitter page, but I have been able to use the new interface on other pages I run for school organizations and for my client at my internship (just got the new Twitter there today). From what I have experienced so far, I give it a big thumbs up.
Twitter developers have made a lot of improvements that will change the way we can use the site. I feel that popular Twitter dashboards such as TweetDeck and HootSuite influenced some of these changes. Twitter has to keep up with their features because I know that for a while I was not even logging into Twitter because I enjoyed tweeting right from my desktop on TweetDeck.
On the new Twitter, you can now get details about every tweet separately on your page, such as who retweeted it and who responded to it. From the same window, you can view a full profile of every user who tweeted at you without leaving your Twitter page. Also, when a link to a picture or video is in a tweet, you can now preview them right from the same page. These are just a few of the new additions. The new layout is very user-friendly.
What caught my eye today that I didn’t know before is that the new layout of Twitter is designed after the Golden Ratio. For all of us who don’t remember middle school math like myself, this is what the golden ratio is. Yeah, doesn’t make much sense to me either.
The Golden Ratio in nature…
Cool, right? According to Twitter’s Creative Director Doug Bowman, “To anyone curious about #NewTwitter proportions, know that we didn’t leave those ratios to chance. This, of course, only applies to the narrowest version of the UI. If your browser window is wider, your details pane will expand to provide greater utility, throwing off these proportions. But the narrowest width shows where we started, ratio-wise.” As a designer, it is inspiring to see how much thought was put into something that seems as simple as a Twitter design. Every detail was placed in a specific way to make the Twitter experience an overall better one for all users.
According to Mashable, this is how users are reacting to the new Twitter so far (survey has only been live for an hour)…
Have any of you been lucky enough to get the new Twitter yet? What do you guys think? Let me know!
Digital Media Chair