A Day of Networking for PR Students at Connection Day

left to right: Christopher Scheben, Alexa Sibilio, Lauren Katz, Vania Andre (Professor Morosoff’s grad-assistant)

The Fair Media Council (FMC) is a not-for-profit media watch organization that encourages quality local news. Thirty years ago, a group of concerned business and community leaders created FMC to educate local consumers on how to decipher important news. Jaci Clement is the Executive Director of this organization and has a notable background in journalism and media, which is why she is such a strong advocate for quality local news coverage.

The Fair Media Council hosts various events to educate organizations on how to be a part of the news ecology. Connection Day is an event the FMC hosts where communicators and leaders are invited for a day of networking and education. The event features workshops and panel discussions regarding news media, social media, story-pitching, presentation skills, crisis management tips, ways to establish media relations, how to create video messages, and more. It is also a great way for local businesses to meet with local media professionals and/or pitch stories.

On October 27, 2011, myself along with two other students attended the Fair Media Council’s Connection day at Crest Hollow Country Club in Woodbury, NY, as research assistants for Hofstra’s very own, Professor Jeff Morosoff. As students of his, Professor Morosoff offered a unique opportunity to Lauren Katz, Christopher Scheben, and myself. We were asked to help him with his research project pertaining to how not-for-profit organizations do PR. We went to Connection Day to help Professor Morosoff hand out surveys to not-for-profit communicators in order to achieve his objective.

I met professional communicators from various different fields and organizations, including both for and not-for-profits. What I thought was going to be “just another thing to put on my resume,” turned out to be the experience of a lifetime, and one I will never forget. There were representatives from FOX5, CW, CBS, ABC, Newsday, and other local news stations along with colleges such as St. Josephs and of course Hofstra. This was my first experience networking and I was very intimidated at first, but gained comfort as I realized how approachable the professionals in the room were.

In between handing out surveys, Professor Morosoff encouraged us to sit in on some of the panel discussions and workshops. Chris and myself sat in on a very interested panel discussion called, Social Media for Small Business. I enjoyed listening and learning from the panel members, but my favorite part of the day was getting to network with the people that I will hopefully one day work with.

Taking advantage of Professor Morosoff’s opportunity was one of the best decisions. Not only did it lead to internships for other students, but also it increased my knowledge of public relations in general as well as adding some experience to my resume. Hofstra students do not always realize the vast amount of opportunities offered here at Hofstra. In my experiences over the past four years, I have come to learn that the teachers here are very able and willing to help us in either getting internships, jobs, or other experiences associated with our desired department of study. If I did not open my email and reply to Professor Morosoff’s unique opportunity, I would not have met Jaci Clement and other professional communicators, Lauren may not have snagged her internship from CW11, and most importantly- I would not have obtained networking experience. Hofstra professors can offer a lot more than grades, but experience and mentoring too.

The Fair Media’s platform to bring local communities and news outlets together is a great message for students studying PR because it is important that we stay up-to-date with current events. To learn more about the Fair Media Council and Jaci Clement’s goals for the future of our local media, you can check out http://fairmediacouncil.totalcomputersusa.com/. FMC is a patron of Hofstra and has even offered internships to Hofstra students in the past. Whether you are majoring in Journalism or PR, the Fair Media Council can teach you. I learned a lot from Connection Day and cannot wait for more networking/learning experiences like this in the future!

Alexa Sibilio
Hofstra Public Relations Student

PRSSA Walks for Autism: Tips on how to Fundraise on a College Campus


PRSSA Walk for Autism

On Sunday, October 24th PRSSA’s philanthropy committee took part in Blazing Trails 4- Autism, a four mile run to raise money for The Eden II School in Staten Island. After fundraising for a few weeks the committee was able to raise $545 to donate to the cause!

Members, Alexander Petrucelli and Alex LoPinto ran the 4 miles in just 45 minutes! Lisa Jablon, Megan Messina, Peyton Fletcher, and Alissa Crist walked while Becky Wool, Kim Caro, and Ruby Bobkowski helped pass out food and water to the participants.

With so many organizations raising money for different causes it can be hard to stand out. Below are some tips on how to successfully fundraise and promote your organization on a college campus:

1. Social Media

We all know how much fun social media can be when making new friends, or connecting with old ones. It is also a great resource when it comes to public relations and fundraising. Members of PRSSA’s philanthropy committee posted a link to their fundraising page on both Facebook and Twitter, with the goal of driving traffic to their page. Social media allows organizations to reach out to a large audience who otherwise may have never heard about the cause.

2. Emails

Writing an email to send to family members and friends with information about the organization and how to donate can be extremely effective because everything they need to know is on one page. When sending out emails remember to have a catchy subject line that will make people want to open it and read about the cause.

3. Bake Sale

In order to make people want to donate to your cause and not the one a few tables down is tricky. Having a bake sale is the perfect solution! It is important to offer baked goods that are unique such as themed cupcakes or cookies. It is also a good idea to sell something that people can put their names on. For example, PRSSA’s philanthropy committee sold hearts for students to put their names on when raising money for victims of Haiti, a campaign they called Hearts for Haiti.

4. Partner with another organization

Partnering with another organization with common causes will help expand your audience and maximize your fundraising potential.  Our very own NYSCA committee took advantage of this when raising money to attend this year’s NYSCA conference in October.

5. Fliers

Hanging up fliers with the name of the organization you’re fundraising for, a little bit about them and how to donate is quick and easy to do! College students see hundreds of different fliers a day so it is important to make your flier stand out by using bright colors, pictures or different eye-catching designs. Post them everywhere! The more people see the fliers the more likely they are to donate.


Kimberly Caro VP of  Fundraising and Philanthropy (PRSSA)