The Importance of Social Media and the Internet in the Music Industry

The music industry is a rigorous one. There are many people creating music as solo artists or groups that it’s impossible to have heard of every group. Becoming a big name in the music industry is hard work and is something that has to be established over time. There are many steps that PR professionals in the music industry must go through in order to successfully establish their client in that industry and build worldwide recognition.

There are many big names on the radio and in the clubs today that are recognized worldwide (such as: Deadmau5, Carl Cox, Armin Van Buuren, Tiesto, etc.). These big names, in the electronic music industry, didn’t just appear overnight. There are many ways to promote an artist and build a loyal following other than filling a club. Of course making the dance floor one solid block of human body is a quick way to build a great reputation but that requires followers. So, how does one acquire a loyal following?

Many artists use social media websites as a tool in order to generate buzz.  Facebook and Twitter allow people to listen to the music that a producer or DJ has made in the comfort of their own home. Social media also allows people to see tour dates and places that the artist will be making appearances. The presence of social media allows artists to interact with their fans on a personal level,  directly communicating the message to the fan base. One should never underestimate the power of the Internet and social sites.

Music sharing websites such as Beatport.com, Soundcloud.com and Goodmusicallday.com are places where artists can be found promoting their songs.  You can hear new releases and remixes from a variety of artists all in one place. This is a great way for an artist to get noticed and to get his/her message out to the public. Developing a strong image on the Internet could even garner attention from a record label or media outlet.

The Internet is a very strong source of publicity in the music industry. If taken advantage of, and with the right amount of patience, the Internet will. help attract the attention needed to become a name said in the mainstream radio and nightlife scene.

James Sarris, Sophmore, Public Relations

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