On Sunday, October 24th PRSSA’s philanthropy committee took part in Blazing Trails 4- Autism, a four mile run to raise money for The Eden II School in Staten Island. After fundraising for a few weeks the committee was able to raise $545 to donate to the cause!
Members, Alexander Petrucelli and Alex LoPinto ran the 4 miles in just 45 minutes! Lisa Jablon, Megan Messina, Peyton Fletcher, and Alissa Crist walked while Becky Wool, Kim Caro, and Ruby Bobkowski helped pass out food and water to the participants.
With so many organizations raising money for different causes it can be hard to stand out. Below are some tips on how to successfully fundraise and promote your organization on a college campus:
1. Social Media
We all know how much fun social media can be when making new friends, or connecting with old ones. It is also a great resource when it comes to public relations and fundraising. Members of PRSSA’s philanthropy committee posted a link to their fundraising page on both Facebook and Twitter, with the goal of driving traffic to their page. Social media allows organizations to reach out to a large audience who otherwise may have never heard about the cause.
Writing an email to send to family members and friends with information about the organization and how to donate can be extremely effective because everything they need to know is on one page. When sending out emails remember to have a catchy subject line that will make people want to open it and read about the cause.
3. Bake Sale
In order to make people want to donate to your cause and not the one a few tables down is tricky. Having a bake sale is the perfect solution! It is important to offer baked goods that are unique such as themed cupcakes or cookies. It is also a good idea to sell something that people can put their names on. For example, PRSSA’s philanthropy committee sold hearts for students to put their names on when raising money for victims of Haiti, a campaign they called Hearts for Haiti.
4. Partner with another organization
Partnering with another organization with common causes will help expand your audience and maximize your fundraising potential. Our very own NYSCA committee took advantage of this when raising money to attend this year’s NYSCA conference in October.
Hanging up fliers with the name of the organization you’re fundraising for, a little bit about them and how to donate is quick and easy to do! College students see hundreds of different fliers a day so it is important to make your flier stand out by using bright colors, pictures or different eye-catching designs. Post them everywhere! The more people see the fliers the more likely they are to donate.
Kimberly Caro VP of Fundraising and Philanthropy (PRSSA)