Internship Spotlight: 5W Public Relations

Every week we will be posting a spotlight on an internship that a Hofstra PR student has had. We keep all of these internship entries in a binder, but we thought it would be beneficial to post them online also. Some of these internships might give you some ideas of where you want to intern and introduce you to somewhere you might not have heard of before. Look for these every Sunday!

Name of Company/Organization: 5W Public Relations

Office Location: 888 7th Avenue, 12th floor, New York, NY 10106

Was it  In-House or Agency? Agency

Type of PR: Consumer, Beauty & Wellness

Size of PR Dept: Medium, 70 people

Semester and Year you Interned: Spring 2008, Feb. – May

How many days a week did you work?  Are they flexible? I interned 3 days a week. They were very flexible.

Was it a paid internship? It was not paid.

Can you take this internship for credit? N/A

What  were some of the things you were responsible for? Pitching, media lists, call downs, clip books, made a “magazine” for the huge event I worked, client research, sent out samples, and products.

What did you learn from this internship? Time management! There is a lot to do on a daily basis and you get the chance to take on a lot of responsibility.

What did you like about this internship? Worked great with a group! Supervisors and interns were very available for questions, advice and help.

What, if anything, did you dislike about the internship? There were errands to do for the associate VP – unrelated to PR.

Would you recommend this internship to other PR students? Yes

Additional Comments/Advice: I was able to deal with the stupid errands because I actually got a lot of opportunity to do real PR work.

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