PRoviding Insight – The Food Industry

PRSA hosted their monthly “Meet the Media” series on October 21st in Manhattan. This month was focused on food and wine bloggers with a panel including Josh Friedland of the Gourmet Ghetto, Sara Kate Gillingham-Ryan of Apartment Therapy’s The Kitchn, Karen Hochman of The Nibble and Kat Kinsman of AOL Food and Slashfood.

Why is the Food and Wine Industry still so popular despite the economic downturn?

Food has transformed into a “badge of honor” amongst consumers. While some argue that we’re climbing out of the recession, there is a trend happening in kitchens around the nation, especially cities like New York (where going out to dinner every night can add up fast). People, now more than ever before, are brushing off their cookware to stay at home and eat. Experience the ritual of cooking and connecting yourself to the home.

There is no secret as to why the Food and Wine industry has seen continued growth, despite economic downturn. Everybody eats! “There’s this shared experience,” explains blogger, Kat Kinsman. “It’s this deeply intimate thing where they (food lovers) can find such community.”

-Popular trends in the industry

Pop Culture references to the art and sport of cooking have really made it popular again amongst the masses. From television shows such as Bravo’s Top Chef to the acclaimed motion picture staring Amy Adams, “Julie & Julia,” cooking is everywhere! Here were another trends appearing on the foodie blogs:

  • Vegetarians Beware- Anything with Bacon
  • Slow cookers, also known as your mom’s crock pot are back
  • DIY (Do-it-yourself) Ingredients
  • Vegetarians Embrace- Meat Substitutes- Tasty Tofu
  • Gluten-Free Diets
  • Quality, organic

Who is the food blogger?

Three types –

  1. Consumers who just love food and cooking
  2. Those that follow trends, products, industry
  3. Those that follow design and chef gossip

written by Jessica Nelson and Stephanie Grabbe


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