*Special Event*

along with some lovely decor

along with some lovely decor

Last night PRSSA’s Find Your Niche event was held in Hofstra USA and featured speakers from a variety of different sectors of public relations including beauty, government, sports, non-profit, music/entertainment, and real estate.

Look below to see if you made some snapshots or see what you missed out on!


Our six speakers introduced themselves formally at the beginning of the event before seperating into smaller groups.
Our six speakers introduced themselves formally at the beginning of the event before separating into smaller groups.
Attendees helped themselves to some light snacks and some mingling before the event

Attendees helped themselves to some light snacks and some mingling before the event.

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Sr. Laura Newman, Jr. Stephanie Grabbe, and Jr. Giuseppina Tumminello listen intently

Sr. Laura Newman, Jr. Stephanie Grabbe, and Jr. Giuseppina Tumminello listen intently

Lulu Cohen, music industry veteran and creator of Lulu Cohen Media, has her audience captivated.

Lulu Cohen, music industry veteran and creator of Lulu Cohen Media, has her audience captivated.

Current PRSSA President Becca Bellush and Future PRSSA President Deena Kimball.

Current PRSSA President Becca Bellush and Future PRSSA President Deena Kimball.

The first speaker I sat down with was Lulu Cohen, who has worked with artists such as the Ying Yang Twins, RZA of Wu Tang Clan, Eddie Money, and Slash from Guns N Roses.  She launched her own independent media/consulting company Lulu Cohen Media (LCM) in January 2004.  LCM is a full service/media entertainment company specializing in media, publicity, media strategies, consulting, and marketing.  She captured me from the start.  What was a great change of pace from other professionals who have come to PRSSA events was that Lulu went around and had every student introduce themselves.  She would then give personal advice to each individual.  Lulu stressed that though pursuing a career in the music industry is difficult, it’s possible with hard work and dedication.

After that, I chatted with Chazro Ezdrin, the “Government” speaker.  She has served as the Director of Government Relations for Nassau County since early 2007.  She is responsible for coordinating with the members of Nassau County Legislature to further the policy and Legislative agenda of the Nassau County Executive.  Chazro was possibly one of the kindest people I have ever met who was involved in politics.  She made sure to extend an invitation for those of us in her group and anyone else in PRSSA to attend press conferences with her and tour Theodore Roosevelt Executive and Legislative Building, the gorgeous  building off of Old Country Road.

What I love best about Find Your Niche is that you are able to personally speak with professionals who are experts in each of their sectors of PR.  It also beats every awkward job and internship fair where you must sell yourself in 5 minutes while talking over a table to some one who may or not be interested.  I plan on keeping in touch with the people I met last night and can’t wait for next year.


I would also love to hear about other stories and feedback about last night from other attendees.

Comment below!

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